However, Ads won’t be blocked and/or removed overnight. Abusive Ad Experience (January 23, 2018).It’s important to understand the ad blocker had its first step implemented on January 23rd with the Abusive Ad Experience. Hence why Google wants a “ sustainable web for everyone,” as the company wrote in its official blog When Will Chrome’s Ad Blocker Take Effect? If you can’t get paid for your hard work, chances are you won’t work at all. A lot of them rely on advertising money to survive. Indeed, if Internet users start blocking ads in droves - which is exactly what’s happening - content creators are getting hurt badly. Google sees a real threat to the web ecosystem with this trend. In its 2017 report, PageFair shared that 615 million devices now use ad blockers and that adblock extension usage grew 30% globally in 2016. With the rise of intrusive ads, users fought back by using ad blocking extensions with their favorite browsers. In a nutshell, it’s because they’re frustrating and - you guessed it - a poor experience for the viewer. Why is Google Taking Action Against Intrusive Ads? The Coalition for Better Ads gives us a complete list of what you can expect to be filtered by the new Chrome Ad Blocker, i.e. Just as we’ve stated in a recent article, Google will block content that doesn’t meet “Better Ads Standards” on both mobile and desktop. The clock is ticking: Google is readying its assault on intrusive ads with its own Ad Blocker starting February 15, 2018.

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